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Posted by: Dene Starks on 07/02/2018

Marketing 101

Do you hear the word “marketing” on a daily basis, but aren’tsure what marketing really is or why your business needs it? Do you know thatmarketing is important to your company, product, or service, but aren’t surewhere to start? 

Cover the concepts and tools you need to successfully develop amarketing strategy for a business, product or service. Begin by understandingconsumers and the main market research techniques, then learn how to correctlysegment, target and position your product to achieve success. Continue byanalyzing the four critical areas in marketing, the famous four Ps of Product,Price, Promotion and Place. Finally, get the backing your ideas deserve andcommunicate the actions through a Marketing Plan.