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Posted by: Jill Richardson on 02/15/2021

Communicating in a Sound Bite Age

Modern  attention spans last three second, and we remember less than 5 percent of what we hear. 

Speakers, writers, teachers, and other communicators need new tools to communicate in a world that has gone from snail mail to snapchat in a moment in time. We're trying to speak to and with younger generations who view experts with skepticism and want to be the creators in their own lives. How do we discover tools to retain attention and to meet the needs of new audiences? How can we move from "presentation" to communication?

Jill uses her doctoral research and thesis to teach on this important topic.

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